Marketers can be successful in spite of email deliverability problems, but why take the hard path? After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.
Get to know our speakers in our Litmus Live Speakers Series, where you’ll find out more about who they are, how they got here, and what they care about most. Today, we’re meeting Steven Collins of Rebel. Steven will be sharing his knowledge about mobile email device detection at this year’s Litmus Live Boston.
The countdown is on for Litmus Live! We’re so excited to bring our email marketing conference to Boston, London, and San Francisco this year for a few days of networking and general email nerdiness. Take a look at these agenda highlights and see why Litmus Live is a must-attend conference for any email marketer.
The email industry is known for frequent—and mostly unannounced—changes that can affect marketing team’s workflows, email performance, and customer experience (and not always for the better). Here’s what’s happened so far in 2017, based on an data from Litmus Email Analytics.
In the 70th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on incorporating plain text versions, using fractional pixel values, external stylesheet support, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
We identified the subscriber acquisition sources that are mostly likely to cause deliverability problems. However, some of these list-building tactics are still definitely worth using, if used properly. We tell you how.
When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach and following deliverability best practices can help you avoid many common issues in the first place. Here are three things you should check before you send your next campaign.
In the 69th episode of The Email Design Podcast, Kevin Mandeville asks the question: Should we stop inlining CSS or using table-based layouts? Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Trendline Interactive, one of the largest email agencies in the US, produces over 500 email campaigns for their clients each month, and in the past year, 99.63% of all emails they send were error-free. Trendline’s VP of Email Operations, Molly Privratsky, gives the inside scoop on how her team utilizes Litmus to cut production times in half and achieve record-low error rates.